Rihanna Is Lost, and So Is Her Style

02Feb10

By this time, I think we’ve all seen Rihanna’s latest spread in W magazine’s February issue. She’s “dark” and “edgy”. I use quotes here because the spread portrays her as actually quite dour. The first attempt to revamp Rihanna came in January’s GQ. Many voiced that this spread portrayed her as a slave to her sexuality as opposed to a controller of it. Round 2 in W is not any better. If her press team is trying to re-create a strong image, I don’t think this is the one for her. I think she’s trying to look powerful, sexual and domineering but she just seems serious, unapproachable, and frankly, shameful. Is mimicking a gun in your mouth and showing some nipple the way to strength? I think not.